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SERVICES

Analysis, research and strategic planning to uncover insights and add value to your marketing programs

ANALYSES

Sales and marketing

  • Shares, trends, indexing

  • Market assessments

  • Brand Development Index/Category Development Index analysis (BDI/CDI)

  • ROI analysis

Customer analysis

  • Demographics

  • Psychographics

  • Geographic

  • Media habits

Media Trends, Ratings, Cost Analyses

BUDGET MODELING


Competitive analysis

  • Spending

  • Marketing conditions

  • Messaging

Share of market/share of voice analysis

Ad/sales analysis

PIMS Models

CUSTOM SERVICES

 

Media planning/buying

  • Ongoing basis

  • As needed

New business pitches

Short-term projects

Staff augmentation due to transitions, vacancies, or leaves of absence

Strategic consultation without operational overhead

Training

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