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  • Writer's pictureJim Gagen

Old School – Entertainment or Activism?

https://adage.com/article/media/tony-awards-slide-all-time-low/2177641?utm_source=ad-age-media-buzz-tuesday&utm_medium=email&utm_campaign=20190611&utm_content=hero-headline.


“This is consistent with an ongoing erosion in TV award show ratings that has seen the Grammys, Emmys and Oscars fall to multi-year lows.”


Old School Lesson – Don’t alienate a significant percentage of your audience (potential customers).

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