Jim GagenApr 2, 20192 minOld School - Cutting the Cord?Old Dog, New Trick You might be able to teach an old dog a new trick, but he may not necessarily like it. While on vacation last week, I ...
Jim GagenMar 19, 20192 minOld School, New School and the Media Generation Gap (Part 2)How to market in the Media Generation Gap era The fact that Boomers and Millennials have drastically different media habits has been clea...
Jim GagenMar 12, 20193 minOld School, New School and the Media Generation Gap (Part 1)The Media Generation Gap It started with the birth of the Internet and then was turbocharged with social media. It grew with technologica...
Jim GagenMar 5, 20192 minOld School - Upon Further ReviewIrony One comment I received from my first blog was, “Old School…and blogging. I like the concept”. On the surface, it’s a tongue-in-chee...
Jim GagenFeb 26, 20191 minOld School The Funnel (Updated) The basic premise of how marketing communications works is that it is a process by which the marketer takes the cons...
Jim GagenFeb 19, 20192 minWhat's Old is New AgainOld School Welcome to my first official blog post. For a couple of reasons, I’ve decided to name my blog, Old School. First of all, it’s ...
