Jim GagenJul 18, 20234 minOld School – Online Gaming: Marketing a Vice or Just Plain Fun?Marketing a Vice. There is nothing new about marketing a vice. Over the years, beer, alcohol and cigarettes have advertised in many...
Jim GagenFeb 8, 20223 minOld School – Super Bowl/Super Reach/Super Cost/Super GambleSuper Bowl Week It’s Super Bowl week so get ready for the annual media hype. There’s wall to wall coverage everywhere from Radio Row to...
Jim GagenJan 31, 20221 minOld School – (Revisiting an old blog) Classic Coke Returns to Cable NewsRising like a Phoenix… Fox News has risen from the nearly dead like Classic Coke by going back to their old successful formula geared to...
Jim GagenAug 11, 20213 minOld School – The Pause That RefreshesThat Coca-Cola slogan from 1929 was to encourage people to slow down and take time to enjoy a Coke. That slogan came to me the other day...