Jim Gagen
Old School – Online Gaming: Marketing a Vice or Just Plain Fun?
Marketing a Vice. There is nothing new about marketing a vice. Over the years, beer, alcohol and cigarettes have advertised in many...
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Jim Gagen
- Feb 8, 2022
- 3 min
Old School – Super Bowl/Super Reach/Super Cost/Super Gamble
Super Bowl Week It’s Super Bowl week so get ready for the annual media hype. There’s wall to wall coverage everywhere from Radio Row to...
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Jim Gagen
- Jan 31, 2022
- 1 min
Old School – (Revisiting an old blog) Classic Coke Returns to Cable News
Rising like a Phoenix… Fox News has risen from the nearly dead like Classic Coke by going back to their old successful formula geared to...
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Jim Gagen
- Aug 11, 2021
- 3 min
Old School – The Pause That Refreshes
That Coca-Cola slogan from 1929 was to encourage people to slow down and take time to enjoy a Coke. That slogan came to me the other day...
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Jim Gagen
- Dec 2, 2020
- 2 min
The New Coke of Cable News
What’s New Coke? For the younger folks, New Coke was launched in April of 1985 by Coca-Cola after several years of market share loss to...
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Jim Gagen
- Sep 8, 2020
- 4 min
Old School – More Critical Thinking and Analysis of Polls
Election Year Reminder By now almost everyone has seen one, if not hundreds, of polls on the Presidential Race. Recalling that 99% of the...
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Jim Gagen
- Jun 1, 2020
- 3 min
Old School – Critical Thinking, Common Sense, Statistics, Models and the “Experts”
Looking Back In past blogs, I’ve talked about the importance of research, statistics and analysis, but also referenced the need to...
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Jim Gagen
- Mar 31, 2020
- 2 min
Old School – A Tale of Two Cities
Charles Dickens had it right It was the best of times; it was the worst of times. The same can be said for what we are seeing today in...
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Jim Gagen
- Mar 16, 2020
- 3 min
Old School - March Madness
IS EVERYWHERE! Unfortunately, this year’s March Madness isn’t the NCAA Basketball Tournament, it’s the Coronavirus, Covid 19 or Wuhan...
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Jim Gagen
- Dec 23, 2019
- 2 min
Old School – Merry Christmas, Happy Holidays and Thank You!
First of all, Merry Christmas and Happy Holidays to all! As it’s Christmas Week and we close in on the end of 2019, it is appropriate to...
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Jim Gagen
- Dec 4, 2019
- 2 min
Old School – Black Friday, Cyber Monday & Giving Tuesday
Consumer or Marketer Driven? As we wrap up Thanksgiving weekend and hear the news reports on Black Friday, Cyber Monday and Giving...
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Jim Gagen
- Oct 8, 2019
- 2 min
Old School – Not So “Premiere” Week
How Low Can They Go? If you are like me, despite the fact that we all know Network TV ratings have declined over the years, you probably...
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Jim Gagen
- Sep 18, 2019
- 2 min
Old School - Integrity of The Media
Trustworthy or Trash? Fake News Last month the legendary New York Times changed a headline due to complaints by readers. Now this past...
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Jim Gagen
- Sep 10, 2019
- 2 min
Old School – “Are You Ready for Some Football?”
Most fans are certainly ready for football with the NFL starting this past weekend and joining the already-started high school and...
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Jim Gagen
- Aug 28, 2019
- 2 min
Old School – How I Spent My Summer Vacation
Back to School Remember when the school year started at a reasonable time, like after Labor Day instead of in the middle of August? Also,...
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Jim Gagen
- Jun 19, 2019
- 2 min
Old School – Experience & Judgement Wins
Who’s The Expert? Several years ago while at a travel industry conference, an “expert” travel consultant presented proprietary research...
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Jim Gagen
- Jun 12, 2019
- 1 min
Old School – Entertainment or Activism?
https://adage.com/article/media/tony-awards-slide-all-time-low/2177641?utm_source=ad-age-media-buzz-tuesday&utm_medium=email&utm_campaign...
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Jim Gagen
- Jun 4, 2019
- 2 min
Old School and Etiquette
Where Has It Gone? It seems to me that lack of etiquette has become more pervasive in all aspects of our lives lately. While I can be...
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Jim Gagen
- May 21, 2019
- 2 min
Old School – What’s Old Is New Again
“New Media Kills Old Media” – Or Does It? A few weeks ago, a radio salesperson posted a recent article on LinkedIn about debunking a...
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Jim Gagen
- May 14, 2019
- 2 min
Old School – A-D-D in Media
Information Overload I bet if anyone reading this were to open up their local news website they would find at least a dozen stories on...
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